III. New Products and Services
A. Products and services to introduce this quarter
B. Sales retreat scheduled
C. Salesperson of the month Read the rest of this entry »
The next step is to think about content, not just for the first publication but perhaps for the quarter or even the year, especially if you expect to publish monthly. We suggest creating an outline with the major points being the focus for each publication and the minor points being the two or three headings in each issue. Read the rest of this entry »
The first step in the editorial process is to determine the focus of your newsletter and then give it a title. If you’re creating a newsletter for your sales force, your audience determines the focus and the content. If you’re creating a newsletter for your employees, the audience still determines the focus though it broadens. Read the rest of this entry »
Determining whether an e-mail newsletter is a good idea for your business and then figuring out the best way to distribute it are both critical path items when you’re thinking about publishing a newsletter. But neither task is as important as the editorial process and the content of your newsletter. As we were exploring Web directories of business newsletters, we came across the following blurb: Read the rest of this entry »
If your list of subscribers grows too large to manage with a program such as Outlook Express and you prefer not to use a list-hosting service, you can investigate installing list-management software on your system and managing the program yourself.
If you work on a corporate network, you’ll want to discuss this with your system administrator, of course. Read the rest of this entry »