The first step in the editorial process is to determine the focus of your newsletter and then give it a title. If you’re creating a newsletter for your sales force, your audience determines the focus and the content. If you’re creating a newsletter for your employees, the audience still determines the focus though it broadens.
The title of your newsletter should be appropriate for its audience, which may well be influenced by the corporate culture. In any case, the title should be descriptive of the content.
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