III. New Products and Services
A. Products and services to introduce this quarter
B. Sales retreat scheduled
C. Salesperson of the month
D. Answering your questions
And so on. As you can see, continuity is established by running some sections in every issue, and interest is maintained by creating one or two special sections for each issue. Obviously, if a major corporate event occurs, such as a reorganization or the purchase of a subsidiary, for example, you can adjust your outline and cover that topic instead.
But creating and maintaining an outline gives you the following advantages:
· Your newsletter is focused and flows logically.
· Because you know ahead of time, you can begin to gather any needed information well in advance.
· You avoid last-minute sleepless nights wondering what you’re going to put in the newsletter tomorrow.
· You can ensure that in the course of the newsletter’s regular publication schedule that you’re covering all the pertinent information.
Related posts:
- An E-Mail Newsletter: Create an Outline The next step is to think about content, not just...
- An E-Mail Newsletter: Final Formatting Whether you distribute your newsletter as a plain-text file or...
- An E-Mail Newsletter: Publishing Methods Part(2) Using Outlook Express, you can create your newsletter in plain...
- An E-Mail Newsletter: Publishing with a List-Hosting Service Another easy way to distribute an e-mail newsletter is to...
- An E-Mail Newsletter: Creating a Publishing Schedule Whether you decide to publish weekly, monthly, or quarterly or...