The next step is to think about content, not just for the first publication but perhaps for the quarter or even the year, especially if you expect to publish monthly. We suggest creating an outline with the major points being the focus for each publication and the minor points being the two or three headings in each issue.
Yes, what Ms Cooper made you do before you began writing a term paper still applies. All good publications start with an outline. Here’s the beginning of an outline for a newsletter to the sales force that will be published monthly. Roman numerals identify the major subject matter for each issue, and the capital letters identify the sections for the issue.
I. Welcome to the ABC E-Letter
A. Our purpose
B. Our schedule
C. How you can contribute
II. Understanding Quotas and Bonuses
A. How quotas work—who sets them, who monitors them, how to achieve them
B. How bonuses are determined
C. Salesperson of the month
D. Answering your questions
Related posts:
- An E-Mail Newsletter: Create an Outline Part (2) III. New Products and Services A. Products and services to...
- An E-Mail Newsletter: Do the Writing Part (2) The paragraph is the basic unit of composition. It begins...
- An E-Mail Newsletter: Do the Writing Part (3) Never begin a sentence with “There is” or “There are”...
- An E-Mail Newsletter: Creating a Publishing Schedule Whether you decide to publish weekly, monthly, or quarterly or...
- An E-Mail Newsletter: Final Formatting Whether you distribute your newsletter as a plain-text file or...