How you go about publishing your newsletter depends primarily on the number of subscribers, but it also depends on how much time you’re willing to devote to the process, how comfortable you are with the technology, and, of course, your budget.
Publishing with Outlook Express
The easiest, most straightforward way to publish an e-mail newsletter if you have no more than, say, 100 subscribers is to use Microsoft Outlook Express. If you have Microsoft Windows 2000 Professional, Windows ME, or Windows 98, you already have Outlook Express on your system. You simply use Address Book to set up your distribution list.
You will have to manually add and remove subscribers, of course, because Outlook Express is not list-management software. We suggest that you also set up a separate identity for sending your newsletter and for receiving e-mail from your subscribers.
For example, if we set up an identity for Redmond Technology Press and send out the newsletter using this identity, all subscribers know right away the source of the material. In addition, we’d know that all e-mail sent to this identity concerned the newsletter. (For details about establishing and using identities in Outlook Express.)
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