Another easy way to distribute an e-mail newsletter is to use a list-hosting service on the Web. Some, such as Topica, are even free. Topica manages subscriptions, generates statistics, and backs up your material. The catch is that your newsletter will carry advertisements. For details on how to post your newsletter at Topica, go to http://www.topica.com.
A popular fee-based list-hosting service is Dundee Internet Services at http://www. dundee.net/isp/email.htm. Read the rest of this entry »
Using Outlook Express, you can create your newsletter in plain text or in HTML. With some effort, you could create it in plain text for the subscribers whose e-mail programs can’t read HTML, and then reformat it as HTML for the others.
If you are creating a newsletter to be distributed to a group of employees, for example, your sales force, using Outlook Express to distribute it may be ideal. Read the rest of this entry »
How you go about publishing your newsletter depends primarily on the number of subscribers, but it also depends on how much time you’re willing to devote to the process, how comfortable you are with the technology, and, of course, your budget.
Publishing with Outlook Express
The easiest, most straightforward way to publish an e-mail newsletter if you have no more than, say, 100 subscribers is to use Microsoft Outlook Express. Read the rest of this entry »