Never begin a sentence with “There is” or “There are” if you can find a noun or a pronoun and a strong verb to do the job. For example, which is the stronger sentence: “There are a number of people who agree with you” or “A number of people agree with you”? These are only some of the handy devices you can use to maintain the dynamic nature of your e-mail newsletter.
They aren’t difficult to remember, and using them will make you a better communicator of the written word. You’ll find variations on them as well as many more in a tiny book that has become a classic since it was first published in 1935—The Elements of Style, by William Strunk, Jr., and E.B. White.
The most recent edition was published in 1995 and is available at bookstores on- and offline. The 85 pages that compose this book constitute what should be the daily companion of anyone who writes.
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