Whether you distribute your newsletter as a plain-text file or as a Web page, you need to ensure that what your subscribers see on the screen is readable and attractive. Here are some suggestions for formatting a good-looking plain-text newsletter:
· Visibly separate the sections using characters, symbols, or blank lines.
· Use a monospaced font so that readers with older e-mail programs can read your newsletter easily.
· Set off URLs by enclosing them in angle brackets (< >) and include a link to the home page of your Web site if you have one.
Here are some tips for formatting a newsletter in HTML:
· Don’t add animation and sound to the page, which will detract from your message rather than enhancing it.
· Use colors and different fonts sparingly, and don’t use a black background against which text must contrast. Light text on a dark screen background is very difficult to read, and a bunch of different-colored objects detract from the content.
· Separate sections by placing the heading in a larger size font and perhaps in boldface. Keep all body text in the same size and type of font.
· Keep your newsletter all on one page, and include a link to the home page of your Web site, if you have one.
NOTE: For information about how to create Web pages with Microsoft FrontPage
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