The paragraph is the basic unit of composition. It begins with a topic sentence and then proceeds to elaborate on that. Especially, when you’re writing for the computer screen, keep paragraphs short, and format chunks of text that are manageable when the reader is scrolling through your newsletter. Read the rest of this entry »
If you’ve created your outline in a word processor or a text editor, you can simply open it and get started. All the rules for writing well apply, and in this section we’ll review some of them. Use active voice. Why? Because it’s more direct and alive. Passive voice is used by those who don’t want to take responsibility for what they’re writing, and, indeed, the first part of this sentence is in passive voice. Here’s another example: The selection of the new CFO was made public. This sentence raises some questions: Read the rest of this entry »
III. New Products and Services
A. Products and services to introduce this quarter
B. Sales retreat scheduled
C. Salesperson of the month Read the rest of this entry »
The next step is to think about content, not just for the first publication but perhaps for the quarter or even the year, especially if you expect to publish monthly. We suggest creating an outline with the major points being the focus for each publication and the minor points being the two or three headings in each issue. Read the rest of this entry »
The first step in the editorial process is to determine the focus of your newsletter and then give it a title. If you’re creating a newsletter for your sales force, your audience determines the focus and the content. If you’re creating a newsletter for your employees, the audience still determines the focus though it broadens. Read the rest of this entry »